Promotional Graphics
I have a broad range of producing graphics on brand across a large assortment of media.
I have produced a lot of graphics and booths for different trade shows. Pre-Covid I had many automotive and adult industries clients that attended large and small shows regularly.
Case Study: Dynamic Wheel Group
Tradeshow Booths
When reviewing signage rental costs from previous events, I found an alternative solution for this client.
Lightweight Truss
We used a manufacturer that provided affordable prices on pre-designed truss elements. The new system paid for itself in rental savings within the first year.
Flexible Assembly
They didn’t quite grasp what they have, but I could quickly show them potential layouts using SketchUp.
Customized Space
The first time it was used, we produced 4 towers and semi-private office space and storage. The truss also worked great as a merchandise rack.
Scalable Layouts
The pieces are kind of like Legos and can be built in many shapes. They really liked the towers, but for smaller shows we used sized down versions.
Standardization
A percentage of graphic panels could be reused to keep printing costs down.
Panel System
In previous years, the client rented these simple panel systems.
Large Panel Graphics
While simple, the system was easy to lay out and produce graphic panels for.
Print Giveaways
In addition to product brochures and catalogs, it is common to produce poster or calendars as swag.
Swag
There is always t-shirts, pens, bags, hats and more to be made as giveaways.
Modelwear
Branding outfits for models is another common tradeshow requirement.
Pre-Promotion
Graphics for social media and MailChimp play an important role before, during and immediately after an event.
Individual Branding Graphics
Case Study: Brittany Andrews
Brittany has many career paths. Here are some promotions graphics for her as a Celebrity DJ.
Playboy Model Turned DJ
Brittany has a love for music and raving, so deciding to DJ seemed like a rewarding occupation.
Clean Look
Her promotions were 2 prong. The first was simple graphics for customers to implement in their media.
Bubbly Look
Other graphics were meant to be standalone and fun. These were shared by her on social media.
Duel Logos
Duel Logos are often hard with branding, but Brittany markets herself based on client. She wanted a logo that mixed with the industry and another that played off her blonde looks.
Assorted Graphics
Brittany needed several graphics for digital flyer use. These typically needed alternative backgrounds or full transparency.
Simple Lineart
Icon style lineart and colored graphics are popular additions to promotions.
Bling and Glitter
A lot of the promotion materials were created with golds, diamonds and other status elements.
Pink, Pink and More Pink
Brittany’s promotions don’t shy away from girl power. She promotes her femininity with pride.
Blondtourage
At one point, Brittany teamed up with fellow dj and adult film star Helly.
Blonde Power
A successful teaming for a while, the blondes toured internationally.
Love & Rock N’ Roll
The duo had a girl power vibe to it. They commanded a lot of attention on stage.
Hellywood
Cross promoting happened for a while. Helly wanted her image to be more Heavy Metal than Barbie.
Love Affair
Brittany also teamed up with a gay DJ to play gigs within the local scene.
Pinks and Blues
There was a big emphasis put on the masculine and feminine energy this duo brought to the table.
Circe
Yet another duo also born of teaming up with local talent for local gigs.
Mainstream Gigs
Circe played at Las Vegas clubs and high-roller private parties.
Trading Cards
Quick and Easy Alternative to Standard Business Cards
Brand Representation
Cards can be customized to represent individuals and the brand they’re promoting.
Full Sets
Event or yearly templates can be generated to give the memorabilia set feel to each card.
Models Love
While these help promote the brand, they also help models gain influence and followers.
Better Than Business Cards
While it would be awkward for promo models to hand out business cards, the trading cards are a natural promo gift.
Trading Cards
Similar to business cards, but with the tradeable slant.
Social Media Info
These function as a less direct business card with social media links instead of phone and email contacts.
Alternative to 8x10s
These are a more compact than traditional photo prints and compact enough models don’t mind carrying a handful.
Easily Customizable
Turnaround times are fast on both production and printing.
High School Athletes
Students like putting stats on a card.
Sharing Social Media
Young adults say they’re a solid way to connect using indirect contact info.
Fun Picture Alternative
The cards can showcase a little creativity to an otherwise basic image.
Special Effects
Some people seem to enjoy adding a little flair to their image.
Organization and Consistency
I’ve worked with companies and individuals with established branding and solid organized structure. Once established and followed, life is typically easier for everyone involved.
I’ve also worked with those embracing chaotic structure and inconsistent branding. While this isn’t uncommon with small businesses, it is difficult to maintain effective with growth.
I always try to leave a place better than when I walked in, so I often do all the little things I can to steer the outcome of my efforts towards bettering their brand. Indirectly I also try and solidify file consistency and organization. The two are completely different, but their interaction play such an important roll in being efficient.
If a brand isn’t firmly established, I do several little things to aid in the process of establishing that. It’s hard to do with one project, but small pieces of framework can be set for future individuals to use. When I’m brought in for multiple efforts, I try to firmly implement design guidelines within my work to shape any new efforts.